B&Q needed to get the strategy out of the boardroom and into the whole business.
BigPicture Learning created a game to mirror a typical customer journey highlighting each area of the store in turn and allowing team members to identify specific, practical things they can do to provide a positive experience.
Within a short time, everyone in the business had a clear understanding of what needed to happen and why. Engagement levels (which had been falling off) began to soar.
Christian Hasenoehrl, European Partner at Gallup observed "The dramatic improvement in engagement over the last 18 months at B&Q has been unprecedented - three times the average."
Galvanise teams with a clear sense of purpose